Alex Beim • Tangible Interaction

Alex Beim is an artist, speaker, creative director and founder of Tangible Interaction, an experiential design firm whose interactive installations have been enjoyed by millions of people around the world. Known for his Zygotes, giant helium-filled balls that respond to motion, touch and sound; his Digital Graffiti Walls; and other interactive luminescent installations, Beim relies on a complex mix of technological innovation to work his magic. His seamless use of technology in the service of art constructs immersive, sensory experiences that have the higher purpose of creating meaningful connections between people, their environments, and their inner selves.

Beim’s work has been used extensively in music festivals around the world and by bands such as Arcade Fire, Coldplay, Purity Ring and the Chemical Brothers. His Zygotes continue to be an integral part of shows by the international performance artists, Blue Man Group. As well, Beim and his team designed and built sixteen interactive installations for the 2010 Vancouver Olympic, and were featured in the closing ceremonies. His Digital Graffiti Wall wowed celebs at the grand opening of the Chanel store in NYC and other large brands, including Virgin, MTV and Lexus license Tangible’s products. He has been featured extensively in the press, including in The New York Times, Huffington Post, Make and IDN Magazine. Alex is an engaging, passionate speaker and has presented at Pechakucha, Creative Mornings, Cyborg Camp and FITC (Vancouver), HPX DIgital (Halifax), Imagine Creative (Ireland), the University of Linz, and NMM2011 Sweden.


Discussion / Q&A session with Karolina Sobecka, Mouna Andraos and Alex Beim. Facilitated by Steve Dietz.

Session: Why Physical Experiences Matter

A young man stands near the front of a raucous concert. He films the performance, viewing the entire show through the screen of his iPhone.

This simple social situation is all too familiar. While we all have technology that simplifies our lives, connects us and takes us to incredible places, it also isolates us from each other, our inner selves and our immediate environment. It captures the moment, but doesn’t allow us to be in the moment. It propels us forward, but discourages the here and now. And so, we have reached a point where we need to deeply question the purpose of technology and the kinds of experiences it creates, rather than simply accepting every new thing as progress. Do we want to live life within the virtual confines of a touchscreen, or create and delight in one that is rich in deeply felt connections and tangible experiences?